In an era characterized by multi-faceted disruption, retailers must contend with a multitude of issues that are accelerating and amplifying existing trendlines regarding consumer behavior and preferences. Channel convergence, market evolution, and supply chain complexity require retailers to embrace a bold unified commerce strategy that is underpinned by data, analytics and AI, and enabled by flexible and adaptive business processes to meet the needs and preferences of today’s customer. In this environment, winners won’t view disruption as a force to overcome, but as a reason to innovate.